Foundations

Brand

The folded mark, the lockup and the site icons, each for light and dark grounds.

The mark

The mark is a shape with no letters: two near-black planes and a red square, called the fold. On dark grounds the planes turn Programme #F5F5F5 and the square stays Admit red.

Mark, light groundslogo-light.svg

Mark, dark groundslogo-dark.svg

Lockup, light groundswordmark-light.svg

Lockup, dark groundswordmark-dark.svg

The lockup sets the mark beside IFFDAY in Archivo ExtraBold, converted to outlines. The site header uses the small horizontal lockup at every width. Horizontal, vertical and header sizes are in the brand kit, iffday-brand-v2, under svg/lockup/ and png/lockup/.

Icons

The favicon puts the mark on a rounded tile that follows the system appearance. The bitmap favicons widen the gaps between the planes, so the mark survives at 16px. The iOS app icon is an Icon Composer file in apps/ios, and the system draws its glass, dark and tinted looks.

favicon.svgFollows the system appearance

apple-touch-icon.png180 × 180

icon-512.pngPWA and Android

icon-maskable-512.pngMaskable

Geometry

Three paths in a 533 by 563 box. Redraw from these, never from a screenshot.

<svg viewBox="32 27 533 563">
  <path d="M42 143L300 37L300 158L250 182L248 548L42 466Z" fill="#1A1917"/>
  <path d="M270 183L528 240L528 272L354 352L352 500L270 540Z" fill="#1A1917"/>
  <path d="M373 370L555 288L555 497L373 580Z" fill="#E5391F"/>
</svg>

Rules

Outside the iOS app icon, the mark is always flat: no glass, gradient or shadow.
The three colors of the mark never change; on dark grounds only the planes switch to Programme.
The identity draws on cinema and festivals, never on national or cultural motifs.
Colors and type are on Colors and Typography; the source of record is docs/brand.md.